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Herb Alpert & The Tijuana Brass Archive

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Herb Alpert Interview: The Colorful and Creative World of a Music Mogul

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Herb Alpert

Trumpeter Herb Alpert turned the Tijuana Brass into gold, earning 15 gold and 14 platinum records, winning nine Grammy Awards between 1966 and 2014 and receiving the Medal of Arts from President Barack Obama. Alpert co-founded A&M Records with his business partner, Jerry Moss, which recorded artists as varied as Carole King, Cat Stevens, the Carpenters, Janet Jackson, Peter Frampton, Joe Cocker, Quincy Jones, Sergio Mendes and the Police.

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